Paris Chic by Le Figaro
Strategy, Visual Identity, Experience
2014 – 2015
Le Figaro is a French lifestyle magazine that has been publishing special issues for Chinese travelers, promoting the French lifestyle and its legendary “art de vivre”.
We were involved in designing the digital experience of the brand, and strengthen its visual identity. The choice of the technology and IT strategy was made by our Shanghai’s best local partner, Ekohe, which privileged a 100% in-house Ruby on rails content management system.
User Interface Design
Project Management: Tiphaine Le Quere
Design Lead: Gabriel Jorby
User Interface Design (UI)
As the digital experience is essentially made of the website, we focused in the website interface design, from the homepage to different story pages, enabling original features such as city tour guide, immersive galleries, and personal concierge for travelers.