Paris Chic by Le Figaro

Strategy, Visual Identity, Experience
2014 – 2015

Paris Chic by Le Figaro - Identity design by 960dots

Le Figaro is a French lifestyle magazine that has been publishing special issues for Chinese travelers, promoting the French lifestyle and its legendary “art de vivre”.

We were involved in designing the digital experience of the brand, and strengthen its visual identity. The choice of the technology and IT strategy was made by our Shanghai’s best local partner, Ekohe, which privileged a 100% in-house Ruby on rails content management system.

CLIENT
Le Figaro

LOCATION
Paris, France

YEAR
2014-2015

SERVICES
Visual Identity
User Interface Design

TEAM
Project Management: Tiphaine Le Quere
Design Lead: Gabriel Jorby

AGENCY
Ekohe

User Interface Design (UI)

As the digital experience is essentially made of the website, we focused in the website interface design, from the homepage to different story pages, enabling original features such as city tour guide, immersive galleries, and personal concierge for travelers.